Melbourne FRINGE

details on the project

One could not imagine how excited we were to be chosen to collaborate with Melbourne FRINGE to design their brand new website. 

For those behind closed doors during the months of September - October, Melbourne comes alive with a brilliant festival dedicated to the celebration of cultural democracy and art for everyone. Known for it's incredibly diverse program (there are 400+ shows to choose from), Melbourne FRINGE attracts an audience in excess of 350,000 annually - that's a lot of tickets sales and traffic for an event which lasts 2.5 weeks. Needless to say, the ticketing system on the new site had to be flawless and speak directly with systems already in place. The site was designed to be re-skinned and populated with new content annually. It was key that the design reflect the nature of the festival and create a seamless user experience for its audience. The end result is a strategy lead design which we are anticipating will lead to many happy users (and ticket sales!)